Research shows that B2B marketers are thinking harder about brand-building.
Many B2B marketers are finding it tougher to differentiate themselves from the competition, and the internet is a big reason why. Commoditization of products and services coupled with the ease of online comparison is pushing many business-focused marketers to think harder about image-building brand marketing. A survey by Patrick Marketing Group shows the degree of concern about commoditization.
eMarketer aggregates, filters, organizes and analyzes data from more than 1700 research firms, consultancies and government agencies around the globe.