The Sugarshots Campaign! - iMediaConnection.com

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Published: June 10, 2005

The Sugarshots Campaign!

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iMedia's inaugural open source marketing effort links top marketers from across the interactive community to guide this campaign. We update this Sugarshots home page 3 times a week, so please bookmark it and check back.

Latest in Sugarshots:

Published: September 7, 2005

Looking Back at Sugarshots

As we wind up iMedia's first "open source marketing campaign," Doug Schumacher, Emma Brownell and Brad Berens chat about what we learned.

Follow the Campaign from the Beginning:

Phase 1: Strategic Foundation
	Welcome to Open Source Marketing The Sugar Shots Case Study Overview
	Creating a Compelling Message Introducing the Test Dave Chase on the Case for Open Source Marketing Tracking Results
	Finding the Target Audience Introducing the Test Doug Weaver on Open Source Marketing’s Potential Tracking Results Eric Porres on Targeting Challenges
Phase 2: Tactical Drivers
	Determining the Best Visual Introducing the Test Doug Wintz on Building the Brand Tracking Results
	Designing a Clickable Campaign Introducing the Test Tracking Results Dave Chase on Improving the Campaign
	Assessing Ad Units Introducing the Test Brandt Dainow on Reading the Data Tracking Results
Phase 3: Emotional Drivers
	Determining the Best Visual (part 1) Introducing the Test Tracking Results Reid Carr on Creative
	Determining the Best Visual (part 2) Introducing the Test Tracking Results
	Finding the Optimal Ad-Website Combo Introducing the Test Tracking Results Matt Schow of Sugarshots
	Gauging Animation's Effect on ROI Introducing the Test Tracking Results Amy Auerbach on Flash

Phase 4: Expanded Analysis
	Ad-Website Presentation Consistency Introducing the Test Tracking Results
	Optimization's Efficacy Introducing the Test Tracking Results
	Revisiting Flash Introducing the Test Tracking Results
	Looking Back The Take Away

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