Say you were a criminal profiler trying to track down the typical broadband user. You have some powerful clues at your disposal.
The data below suggest that the typical broadband user is a married, wealthy white male between 25 and 44 who lives in a big city either on the West Coast or the Northeast and spends a great deal of time online, regularly purchases goods and services on the internet, sorts his finances out online, and is partial to accessing online audio and video content.
But an even more detailed picture emerges…
Further data suggest that our broadband user is likely to be a Lexus-driving bleeding-heart liberal (but not affiliated with the Democratic Party) who prefers Google for online searches, reads The New York Times, watches the Golf Channel and HBO, is armed with a beeper and practices safe sex.
One moment, I hear a knock at the door…. It seems you've tracked me down!
A committed broadband user, Ben Macklin is a senior analyst at eMarketer. This article is drawn from his recent report, "Broadband Demographics & Usage."
