See who's leading the way, and what's the next group to target.
The following chart is from BIGresearch's sixth Simultaneous Media Study using a sample of over 14,000. Leading the way in text messaging on cell phones is 18- to 24-year-olds, but the occasional use of 29 percent among the 25- to 34-year-old and 21 percent among the 35- to 54-year-old age groups is indicating a growing use-value to highly converted consumers. Text messaging among these diverse age groups appears to be an area of opportunity for advertisers and marketers when trying to reach mobile nomads, where engagement is but a glance and a thumb stroke.
