| How to Get Noticed Online
(Principle 1)
Similar to print, ads emphasizing the contrast between foreground and background often get the most attention. Bright colors on a black background tend to receive much higher scores as they give the graphics a three dimensional effect versus ads with monochromatic tones. Graphics and text that come towards the viewer (in your face) versus those that recede also result in higher recall. Leaderboard (728x90) -- stronger Skyscraper (160x600) -- weaker |
Encourage the visuals to stand out and be visually aggressive
