| How to Get Noticed Online
(Principle 2)
Tech savvy audiences and gamers in particular are accustomed to seeing high quality animation and images. Ads containing static images or those that simply float across the screen in a visually incompatible way, do not appeal to this audience. The Roper Starch study refers to this as the "Monty Python Effect." Big Screen (458x160) -- weaker Rectangle (300x250) -- stronger |
Avoid exaggerated cartoons
