| How to Get Noticed Online
(Principle 4)
The eye wants to see clearly. Ads that do not have a clear focal point have a harder time getting noticed. Make sure that your images and text don't compete for your consumer's attention. Images that move too quickly, or fade in and out too rapidly, leave the eye without much to see. And be kind to your models, images that are severely cropped or not featured in toto result in low notability. Big Screen (458x160) -- weaker Rectangle (300x250) -- stronger |
Follow the flow -- give them something to look at
