| How to Get Noticed Online
(Principle 5)
The consumer always wants to know, "What's in it for me?" Ads containing specific, immediate benefits (price information, new features) and accolades (third party endorsements) resonate very strongly with consumers. For lesser known products, this may be the difference between advertising success and failure. Leaderboard (728x90) -- weaker Skyscraper (160x600) -- stronger |
Beat them up with benefits first
