| How to Get Noticed Online
(Principle 7)
In the technology/CE category, communicating the brand in the first frame is critical to establishing a clear association of the brand with your audience. Time is of the essence. In the game space, by contrast, products and brands are one and the same, often identified by a unique character that makes the brand association easier to communicate. Leaderboard (728x90) -- weaker Skyscraper (160x600) -- stronger |
Brand early and often
