TACODA's Dave Morgan and BURST! Media's Jarvis Coffin discuss the equity of today's ad networks and where the space is headed.
What does TACODA getting into the ad network business mean for other networks like BURST! Media? That's what Masha Geller sought to find out in the first of a series of podcasts recorded at September's iMedia Summit in Coronado, California.
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Host:
Masha Geller, editor at large, iMedia Communications
Interviewees:
Dave Morgan, CEO TACODA Systems
Jarvis Coffin, CEO, BURST! Media LLC
Format
24:51, 11.3 MB, MP3
Show Notes:
00:30: Masha Geller explains why she paired these two people together
00:59: Dave Morgan explains role of ad network
02:13: Jarvis Coffin expands on what networks can provide marketers
03:52: Masha asks: What's the difference between the sites in your two networks?
03:59: Coffin describes BURST's network
04:36: Morgan describes TACODA's network
06:36: Geller asks about future competition between the two networks
06:40: Coffin: There's a lot of collaboration
07:16: Morgan: You have to know where others' strengths are
09:03: Coffin: We'll compete for ad dollars -- which is good!
10:27: Morgan: The industry needs to solve the problem of inventory crisis
11:47: Coffin & Morgan: Growth will come from brands; we have to get beyond the past
14:56: Geller asked about the difficulty in finding good sales talent
14:59: Morgan and Coffin discuss recruitment/successful sellers
21:43: Geller asks: Can networks open up same opportunities as a Yahoo!?
22:04: Coffin and Morgan discuss future capabilities of networks