What does TACODA getting into the ad network business mean for other networks like BURST! Media? That's what Masha Geller sought to find out in the first of a series of podcasts recorded at September's iMedia Summit in Coronado, California.
Get the podcast
[RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3).
[MP3] Download the show (MP3).
Host:
Masha Geller, editor at large, iMedia Communications
Interviewees:
Dave Morgan, CEO TACODA Systems
Jarvis Coffin, CEO, BURST! Media LLC
Format
24:51, 11.3 MB, MP3
Show Notes:
00:30: Masha Geller explains why she paired these two people together
00:59: Dave Morgan explains role of ad network
02:13: Jarvis Coffin expands on what networks can provide marketers
03:52: Masha asks: What's the difference between the sites in your two networks?
03:59: Coffin describes BURST's network
04:36: Morgan describes TACODA's network
06:36: Geller asks about future competition between the two networks
06:40: Coffin: There's a lot of collaboration
07:16: Morgan: You have to know where others' strengths are
09:03: Coffin: We'll compete for ad dollars -- which is good!
10:27: Morgan: The industry needs to solve the problem of inventory crisis
11:47: Coffin & Morgan: Growth will come from brands; we have to get beyond the past
14:56: Geller asked about the difficulty in finding good sales talent
14:59: Morgan and Coffin discuss recruitment/successful sellers
21:43: Geller asks: Can networks open up same opportunities as a Yahoo!?
22:04: Coffin and Morgan discuss future capabilities of networks
