Firefox compatible.

Check out other microsites that compliment TV spots:

KFC campaign

Old spice campaign

Range Rover campaign

Client: Arctic Cat
Creative Agency: Periscope

To get a big head start on the other manufacturers' fall promotional campaigns, Periscope created a nontraditional interactive website to build early excitement with its core mail audience while gaining high exposure for Arctic Blast, the biggest sales event of the year.

Periscope launched mooseontherun.com the first week of August to create enthusiasm and, ultimately, get riders pumped up for the upcoming season. The website was inspired by and continues the story of Arctic Cat's new television spot "Joyride," which features two snowmobilers who run into unexpected trouble on the trail. This humorous website includes nine short films, a one-of-a -kind hunting game, and a contest that gives consumers all across North America a chance to win a new sled.
-- Dean Dutcher, account supervisor, Periscope

If the internet is one thing, it's quirky. The microsite Moose on the Run by Snowmobile maker Arctic Cat is just that. Ah yes, the moose; for some reason, moose are inherently funny. But the choice of the moose by Arctic Cat is also very shrewd. The moose exudes outdoors, winter and snow -- Arctic Cat's lair. Too many advertisers are under the mistaken impression that a humorous ad can help sell their product. We have all seen the brilliant one-off ad that makes us laugh; rarely, however, can consumers remember what product the ad was for, because the humor was not tied to core brand attributes of the product. The Arctic Cat Moose on the Run is not one that falls into that trap.

While Moose on the Run has the usual eclectic microsite grouping of photo's, video's, a game and contest, the execution of those features succeeds in attaining that campy quality that makes them memorable. I only wish they had gone the extra step to help catalyze those efforts -- to allow audiences to manipulate and email the features. The videos were of particular creative note and would have definite viral potential.

In the end, the site both succeeds -- it is well designed, humorous, ties in Arctic Cat products, and has an extensible theme in the moose -- and fails, in that it does not capitalize sufficiently on the viral power of the medium in which it lives.
-- Sean Cummings, VP product development, Dipsie

There's nothing worse than visiting a site where the designer's sense of humor doesn't click with yours. So I was pleased Periscope nailed my sweet spot with this "Deer Hunter" meets "BBC's The Office" minisite for Arctic Cat. It's also got a swank aesthetic feel with the wood motif, old maps in the background and "Moose Translator" that looks like it was built in 1956.  
 
Most notable of the features is the video section. No less than nine different videos are available, each of them telling a different part of the "Moose on the Run" saga. It's more than just outtakes or could-have-rans, there's a story arc at work here and that's sticky. Also, the "Moose Hunt" is a worthy diversion, and don't forget the "Moose Photos," which are pretty fresh.
-- Mario Sgambelluri, managing editor, iMedia Communications, Inc.