Published: October 18, 2005
The Top 10 Travel Destinations
In this week's Week in Review by Nielsen//NetRatings, map site MapQuest tops the list of online travel sites.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Travel Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| MapQuest |
7,369 |
6.61 |
0:07:33 |
| Expedia |
2,466 |
2.21 |
0:09:25 |
| Southwest Airlines |
2,257 |
2.02 |
0:16:13 |
| Google Maps |
1,998 |
1.79 |
0:04:37 |
| Orbitz |
1,878 |
1.68 |
0:07:46 |
| Travelocity |
1,835 |
1.65 |
0:08:56 |
| Google Earth |
1,275 |
1.14 |
0:27:37 |
| AOL Travel |
1,182 |
1.06 |
0:08:18 |
| American Airlines |
1,156 |
1.04 |
0:22:19 |
| Cheap Tickets |
1,031 |
0.92 |
0:06:25 | |
| Source: Nielsen//NetRatings |
| Top 10 Online Education & Careers Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Monster |
2,648 |
2.37 |
0:06:37 |
| CareerBuilder |
2,193 |
1.97 |
0:09:55 |
| Yahoo! HotJobs |
900 |
0.81 |
0:10:05 |
| AOL Research & Learn |
879 |
0.79 |
0:04:59 |
| Merriam-Webster |
762 |
0.68 |
0:06:33 |
| Yahoo! Education |
632 |
0.57 |
0:03:10 |
| MSN Encarta |
605 |
0.54 |
0:03:45 |
| About Homework Help |
577 |
0.52 |
0:02:16 |
| enchantedlearning.com |
533 |
0.48 |
0:05:25 |
| USAJOBS |
467 |
0.42 |
0:09:04 | |
| Source: Nielsen//NetRatings |
|
Week Ending October 2, 2005
US, Home
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Retail Goods & Services Advertisers |
| Company |
Impressions
(000) |
| eBay, Inc. |
380,639 |
| Netflix, Inc. |
293,706 |
| Target Corporation |
255,231 |
| United Online, Inc. |
170,656 |
| Circuit City Stores, Inc. |
120,131 |
| Spreadshirt, Inc. |
119,967 |
| Unclassified Local Advertiser |
110,927 |
| MarketRange, Inc. |
95,738 |
| Overstock.com |
86,134 |
| Amazon.com, Inc. |
84,301 | |
| Source: Nielsen//NetRatings |
|
Top 10 Financial Services Advertisers |
| Company |
Impressions
(000) |
| LowerMyBills.com, Inc. |
739,561 |
| Citigroup Inc. |
424,101 |
| Scottrade, Inc. |
350,495 |
| GUS Plc |
265,870 |
| TD Bank Financial Group |
221,143 |
| E*TRADE FINANCIAL Corp. |
213,147 |
| State Farm Insurance Company |
203,707 |
| Ameritrade Holding Corporation |
199,065 |
| Visa International |
183,141 |
| The Charles Schwab Corporation |
175,004 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending October 2, 2005
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the world wide web and not within AOL's proprietary service. |
