Upstream Group President Doug Weaver talks about the online content renaissance, and what it means for advertisers.
Doug Weaver talks to Masha Geller about the current advertising landscape -- online and offline -- and the issues that face each. He suggests that online may indeed be the tail wagging the dog (where the dog is traditional media). Traditional media isn't necessarily doomed, but it does need to innovate.
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Host:
Masha Geller, editor at large, iMedia Communications
Interviewee:
Doug Weaver, president of Upstream Group, Inc.
Format:
17:13, 16 MB, MP3
Show Notes:
1:15 Content's renaissance
3:02 Emerging channels
4:37 Tough times for traditional media
10:03 Contextual advertising
11:23 Behavioral targeting
12:49 Return to contextual advertising
14:30 Podcasting