Gaming has arrived as a mainstream form of entertainment. Mark Friedler gives background on the state of gaming and gamers, and the nuances of each. He outlines the three main iterations of gaming -- and their corresponding audiences. Lastly he gives a detailed picture of different advertising strategies. Listen in for the details.
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Host:
Masha Geller, editor at large, iMedia Communications
Interviewee:
Mark Friedler, CEO, GameDAILY
Format:
12:49, 12 MB, MP3
Show Notes:
:50 The three main gaming sectors
1:35 GameDAILY's focus is videogames
2:41 In-game advertising
3:34 In-game sponsorships
5:12 Online promotions
6:55 Gauging the effectiveness of this type of advertising
10:20 Topline checklist: which approach is best for you?
12:13 In-game advertising for automakers
