Dipsie's Sean Cummings discusses with Editor at Large Masha Geller the nature of online culture and what that means for advertisers.

The individual ness of the internet and other interactive media presents a whole new set of challenges to advertisers coming from a mass marketing world. Listen to what Dipsie's Sean Cummins describes as the issues surrounding this new reality, and find out what he proposes marketers need to do.

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Host:
Masha Geller, editor at large, iMedia Communications

Interviewee:
Sean Cummings, VP product development, Dipsie

Format:
15:22, 12 MB, MP3

Show Notes:

    :47: Biggest challenge to interactive marketing?
  4:48: The web creates individual communities
  6:50: The societal issues of a rise in disconnected communities
  7:30: Why personalized advertising works better
10:36: Roadblocks to speaking to individuals vs. the mass
13:40: Solution: develop aggregate micro communities and respect privacy