New hires, acquisitions and partnerships within the interactive marketing industry.

Editor's note: We list the companies and people alphabetically according to what company hires what person or another company. Our weekly column is always looking for announcements, so please email them to roger@imediaconnection.com

Brightcove announced Adam Gerber is joining the company as vice president of advertising products and strategy and Dina Roman is taking over as vice president of national advertising sales. Gerber will be responsible for leading the development of new advertising capabilities in the Brightcove service and participating in the standardization process within the industry. Roman will be responsible for developing and leading the Brightcove advertising sales team and managing ad operations

Carat Fusion has hired Tracy Cunningham as senior vice president, managing director of the San Francisco Office. Cunningham will manage the office's operations, support new business efforts and work directly with client teams to identify new ways to engage with consumers.

Coremetrics announced the appointment of Heather Brunner as vice president of client services. Brunner brings 15 years of client service experience with Trilogy, Concero, Oracle and Accenture to the Coremetrics executive team. She assumes primary responsibility for Coremetrics' client service organization, which includes account management, implementation, client support and strategic services teams.

Digitas has promoted to executive vice president level Carl Fremont and Joe Rauen. Elevated to senior vice president are Jeff McCreesh, Richelle Parham, Rob Rizzo and David Shulman. McCreesh and Parham serve as general managers for Digitas New York and Digitas Chicago respectively, leading operational initiatives, employee programs and client engagements. Rizzo serves as senior creative director for Digitas Boston, leading creative teams, new business initiatives and client engagements  Shulman leads work across the agency's General Motors relationship and serves as head of the Detroit office.

Double Fusion has appointed Geoff Graber, the former general manager of Yahoo! Games, as its chief executive officer. The company also announced that it closed a $10 million financing round led by Accel Partners and JVP (Jerusalem Venture Partners).

Feedster, a provider of RSS search and syndication services for the internet, has promoted Chris Redlitz from vice president sales and marketing to president. Redlitz has been VP sales and marketing of Feedster since 2004. Under his direction, Feedster established several key partnerships including AOL and launched the Feedster Media Network, an RSS advertising platform.

Goodmail Systems, creators of CertifiedEmail, a new class of email to help shield consumers from spam, fraud and phishing, announced today that The New York Times Company is implementing the Goodmail CertifiedEmail service. The New York Times Company will utilize the service for users of its online properties including NYTimes.com, Boston.com and About.com.

The J. Brown Agency has appointed Mike Scheiner executive creative director.  He will oversee all creative and strategic development for the agency's Stamford office clients as well as new business initiatives.

PubSub announced an agreement with Cymfony, a provider of automated media analysis and marketing intelligence solutions. PubSub will provide targeted content for Cymfony Orchestra dashboard clients using PubSub's prospective search technology. PubSub and Cymfony plan to develop industry and target segment analysis products.

Lew Ranieri and Seth Goldstein have launched ROOT Markets to address the marketing of internet lead generation. Goldstein, a former Entrepreneur in Residence at Flatiron Partners, founded the early internet advertising agency SiteSpecific and created Majestic Research, an independent investment research firm.

SKYLIST, an email service provider (ESP) and deliverability leader, announced their strategic partnership with Port25, an email infrastructure and gateway provider. The two companies have tightly bundled their flagship offerings, allowing customers to intelligently and easily deliver authenticated opt-in email messages.

SustainLane.com, an online community resource for sustainable and healthy living, announced that Lynn Ingham has been hired as VP of sales. Before joining SustainLane.com, Lynn spent eight years at Crain Communications.

WorldNow announced that Doug Campbell has been promoted to SVP, general manager of the Automotive Classifieds Product. Campbell will oversee the WorldNow Cars business including sales, client and dealer services and product development. He will provide leadership as the company broadens its efforts in the classifieds arena.