Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online News & Information Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Weather Channel |
12,903 |
10.12 |
0:18:38 |
| Yahoo! News |
12,859 |
10.08 |
0:13:52 |
| MSNBC |
11,182 |
8.77 |
0:12:03 |
| CNN |
10,474 |
8.21 |
0:20:56 |
| About.com |
9,501 |
7.45 |
0:03:19 |
| AOL News |
7,797 |
6.11 |
0:21:22 |
| Yahoo! Local |
7,686 |
6.03 |
0:05:52 |
| Wikipedia |
6,142 |
4.82 |
0:05:03 |
| WeatherBug |
6,074 |
4.76 |
0:10:36 |
| Gannett Newspapers and Newspaper Division |
5,009 |
3.93 |
0:09:28 | |
| Source: Nielsen//NetRatings |
| Top 10 Online Multi-Category Commerce Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| eBay |
26,422 |
20.72 |
0:56:42 |
| Amazon |
16,613 |
13.03 |
0:13:39 |
| Wal-Mart Stores |
7,050 |
5.53 |
0:08:47 |
| Overstock.com |
5,937 |
4.66 |
0:07:39 |
| Target |
5,408 |
4.24 |
0:06:25 |
| Shopping.com Network |
5,165 |
4.05 |
0:02:20 |
| Shopzilla.com Network |
4,905 |
3.85 |
0:02:29 |
| Yahoo! Store |
4,419 |
3.47 |
0:04:14 |
| Yahoo! Shopping |
3,454 |
2.71 |
0:02:49 |
| NexTag |
3,437 |
2.7 |
0:02:11 | |
| Source: Nielsen//NetRatings |
|
Week Ending November 6, 2005
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Public Services Advertisers |
| Company |
Impressions
(000) |
| Apollo Group, Inc. |
436,395 |
| DeVry Inc. |
379,612 |
| American InterContinental University |
255,046 |
| Planned Parenthood Federation of America, Inc. |
118,802 |
| United States Federal Government |
84,003 |
| International Red Cross and Red Crescent Societies |
68,871 |
| Colorado Techincal University |
54,293 |
| Network for Good |
53,983 |
| Classes USA, Inc. |
49,838 |
| South University |
38,586 | |
| Source: Nielsen//NetRatings |
|
Top Automotive Advertisers |
| Company |
Impressions
(000) |
| General Motors Corporation |
329,047 |
| Toyota Motor Corporation |
258,959 |
| DaimlerChrysler Corporation |
159,584 |
| Ford Motor Company |
101,232 |
| Dr. Ing. h. c. F. Porshe AG |
48,913 |
| Honda Motor Co., Ltd. |
20,231 |
| Mitsubishi Motors Corporation |
19,042 |
| Nissan Motor Co. Ltd. |
12,450 |
| Hyundai Motor Company |
9,478 |
| CarsDirect.com, Inc. |
7,366 | |
|
Source: Nielsen//NetRatings AdRelevance
Week Ending November 6, 2005
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
