Yahoo! News or CNN?

Weekly NetView and AdRelevance data from Nielsen//NetRatings.

Top 10 Online News & Information Destinations

Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person (hh:mm:ss)
Weather Channel 12,903 10.12 0:18:38
Yahoo! News 12,859 10.08 0:13:52
MSNBC 11,182 8.77 0:12:03
CNN 10,474 8.21 0:20:56
About.com 9,501 7.45 0:03:19
AOL News 7,797 6.11 0:21:22
Yahoo! Local 7,686 6.03 0:05:52
Wikipedia 6,142 4.82 0:05:03
WeatherBug 6,074 4.76 0:10:36
Gannett Newspapers and Newspaper Division 5,009 3.93 0:09:28
Source: Nielsen//NetRatings


Top 10 Online Multi-Category Commerce Destinations
Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person (hh:mm:ss)
eBay 26,422 20.72 0:56:42
Amazon 16,613 13.03 0:13:39
Wal-Mart Stores 7,050 5.53 0:08:47
Overstock.com 5,937 4.66 0:07:39
Target 5,408 4.24 0:06:25
Shopping.com Network 5,165 4.05 0:02:20
Shopzilla.com Network 4,905 3.85 0:02:29
Yahoo! Store 4,419 3.47 0:04:14
Yahoo! Shopping 3,454 2.71 0:02:49
NexTag 3,437 2.7 0:02:11
Source: Nielsen//NetRatings

Week Ending November 6, 2005
US, Home and Work

Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002.



Top 10 Public Services Advertisers
Company Impressions
(000)
Apollo Group, Inc. 436,395
DeVry Inc. 379,612
American InterContinental University 255,046
Planned Parenthood Federation of America, Inc. 118,802
United States Federal Government 84,003
International Red Cross and Red Crescent Societies 68,871
Colorado Techincal University 54,293
Network for Good 53,983
Classes USA, Inc. 49,838
South University 38,586
Source: Nielsen//NetRatings


Top Automotive Advertisers

Company Impressions
(000)
General Motors Corporation 329,047
Toyota Motor Corporation 258,959
DaimlerChrysler Corporation 159,584
Ford Motor Company 101,232
Dr. Ing. h. c. F. Porshe AG 48,913
Honda Motor Co., Ltd. 20,231
Mitsubishi Motors Corporation 19,042
Nissan Motor Co. Ltd. 12,450
Hyundai Motor Company 9,478
CarsDirect.com, Inc. 7,366

Source: Nielsen//NetRatings AdRelevance
Week Ending November 6, 2005
US, Home and Work

Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

 

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