Editor at Large Masha Geller interviews DoubleClick's research director about his career, the internet, and how DoubleClick fits into it all.

Rick Bruner talks with us about how both his role in the industry and the industry itself have evolved over the last few years. He brings his varied background -- as blogger, reporter and consultant -- to a position in research at DoubleClick. His wide knowledge allows him to discuss internet penetration, the difference between the U.S. and certain European and Asian countries in terms of use of SMS and mobile entertainment, and the internet landscape at large.

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Host:
Masha Geller, editor at large, iMedia Communications

Interviewee:
Rick Bruner, research director, DoubleClick

Format:
22:09, 21 MB, MP3

Show Notes:
   1:02 The evolution of Rick Bruner's career
   5:00 DoubleClick's research department
   6:38 DoubleClick research reports' sources
  7:50 Industry forecasting
11:44 Household internet penetration
15:00 DoubleClick's market
17:42 DoubleClick's various arms and their interaction
21:00 Strategy and product development