Hitwise looks at consumer search trends for health and beauty websites.
With the holiday season in full-swing and visits to retail websites peaking, Hitwise data for the week ending December 3, 2005 showed that visits to Shopping & Classifieds - Health and Beauty websites increased substantially over the prior week. We've taken a closer look at the category of Health & Beauty.
About Hitwise:
Hitwise, an online competitive intelligence service, monitors how more than 25 million internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.