CONSUMER ACTION
Published: December 22, 2005
Hitwise: Holiday Shopping Snapshot
 

Hitwise looks at consumer search trends for jewelry and jeans websites.

With limited shopping days left for the holiday season, Hitwise data shows some interesting information on product specific search terms this holiday season.

JEWELRY

Below is a list of the top 10 sites receiving traffic from the search term "jewelry" for the 4 weeks ending December 17, 2005.

JEANS

Hitwise reported on 4,313 search terms containing the term "jeans" for the 4 weeks ending December 17, 2005. The chart below shows the top 15 unique search terms containing the term "jeans".

About Hitwise:
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites.  Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.