CNET SVP of Games and Entertainment Vince Broady explains how to harness the power of consumer generated content.
As broadband proliferation increases, not only is content becoming deeper and more robust, it's also spreading. Internet users bring content to life by creating it on their own. Blogs, vlogs, opinion postings and reviews, social communities and more are flooding the web.
After a year of anxiety, advertisers are no longer quite as fearful that user-generated content will weaken their messages, but now they need to know how to leverage it. They understand that doing so requires new tactics for developing live, clear connections with those users.
CNET Networks' Vince Broady has been tackling this challenge. Each and every day a youthful and engaged audience contributes to CNET sites by posting reviews, ratings and opinions, as well as by using CNET's unique community features like tracking and personalized profile pages. Broady has been studying how TV.com, which generates more than 2,000 reviews per month written by its audience, illuminates the importance of giving an audience a voice.
In today's session, Broady will address how to profit from user-generated content and how advertisers can take advantage of relevant, passionate user insight.
Special Note: This presentation included a PowerPoint slideshow that is available at the La Quinta Summit presentation archive.
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Speaker:
Vince Broady, SVP games & entertainment, CNET
Format:
23:56, 22 MB, MP3