It's the holiday season, so this week we've shortened our publishing schedule to Tuesday, Wednesday and Thursday. And we're bringing you a select handful of our best stories from 2005 -- important, thought-provoking stories that you might have missed, or that we think are worth a second look.
Today, we're focusing on creative. 2005 was an exciting year for online creative, and it was an exciting year for us here at iMedia Connection as we tracked what was new, what was hot and how the creative world was expanding.
Our first feature today is Lydia Estrada's September In Focus, "How to Get Noticed Online" in which she articulates the seven principles of effective online ads.
Then, we move to one of our best Creative Showcases from 2005: "Nestea is N-ICE," an alternative -- and very cool -- piece of creative that pushed the envelope.
We were proud that 2005 saw the publication of iMedia Editor-at-Large Joseph Jaffe's long-awaited book, "Life After the 30 Second Spot," and the news got even better when TACODA CEO Dave Morgan gave the book nothing less than a rave review.
Next comes an interview I did with my friend Nick Usborne, the online copy guru who has since joined the staff of MarketingExperiments.com. Back in October, I interviewed Nick about the art of the email subject line -- an important creative genre that marketing departments overlook all too often.
And finally, in the only original piece of content that we're running this week, our friends at Nielsen//Netratings report in on where consumers are clicking during this inter-holiday week.
Enjoy your holidays, and enjoy the Best of iMedia!
Tomorrow: Industry Best Practices.
