CONSUMER ACTION
Published: January 03, 2006
Get Real
 

Real.com tops the list of entertainment sites for the week ending December 18.

Weekly NetView and AdRelevance data from Nielsen//NetRatings.

Top 10 Online Entertainment Destinations

Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person (hh:mm:ss)
Real.com 14,867 11.52 0:21:17
Yahoo! Music 11,592 8.98 0:23:29
AOL Music 10,178 7.89 0:11:55
iTunes 9,626 7.46 0:32:32
Gorilla Nation Media 7,517 5.83 0:08:01
ESPN 6,876 5.33 0:18:59
eBay Entertainment 6,746 5.23 0:05:07
Yahoo! Sports 6,323 4.9 0:29:31
My Way 6,311 4.89 0:06:44
IMDb - Internet Movie Database 6,210 4.81 0:08:47
Source: Nielsen//NetRatings


Top 10 Online Computer & Consumer Electronics Destinations
Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person (hh:mm:ss)
Microsoft 63,613 49.3 0:17:09
Apple 16,159 12.52 0:24:03
Dell 7,778 6.03 0:10:15
BestBuy.com 7,588 5.88 0:08:35
Circuitcity.com 5,759 4.46 0:09:16
CNET 5,431 4.21 0:06:29
Hewlett Packard 4,859 3.77 0:08:15
eBay Electronics 4,731 3.67 0:11:43
McAfee 4,221 3.27 0:05:00
Adobe 3,387 2.62 0:02:45
Source: Nielsen//NetRatings

Week Ending December 18, 2005
U.S., Home and Work

Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002.



Top 10 Business to Business Advertisers
Company Impressions
(000)
Intelius 68,418
American Express Company 54,702
IBM Corporation 28,030
Dynamic Logic 26,559
ConsumerGain.com 22,978
VistaPrint.com 18,971
BURST! Media LLC 16,869
Verisign, Inc. 15,995
The Franklin Survey, Inc. 12,283
Qwest Communications International, Inc. 12,257
Source: Nielsen//NetRatings


Top 10 Public Services Advertisers

Company Impressions
(000)
Apollo Group, Inc. 155,497
Pennsylvania Culinary Institute 127,295
Grantham University 80,671
DeVry Inc. 62,841
Oxfam International 46,616
AARP 45,779
American InterContinental University 39,519
Capella Education Company 38,228
United States Federal Government 37,920
Classes USA, Inc. 17,504

Source: Nielsen//NetRatings AdRelevance
Week Ending December 18, 2005
U.S., Home and Work

Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the world wide web and not within AOL's proprietary service.

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