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Hitwise: Music Snapshot

January 05, 2006

Hitwise ranks the top music sites and search terms.

There's no denying that the overwhelming demand for iPods and other MP3 players this holiday season drives a need for music. Hitwise data shows that over the past year (week ending Dec. 31, 2005 versus week ending Jan. 1, 2005) the market share of visits to the Shopping and Classifieds -- Music category increased by 26 percent. Additionally, visits to the category experienced their 2005 daily peak on Christmas Day, with the market share of visits on December 25, 2005 up 86 percent versus the previous Sunday (December 18, 2005).  Here are the Top 10 Shopping & Classifieds -- Music sites for last week, and the top search terms that drove traffic to the category.

About Hitwise:
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites.  Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.

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