Best Practice #3: Personalization
One of the most compelling aspects of the digital space is the ability to create unique user experiences. This is why I came to interactive advertising. It just seemed so cool that one person could look at the exact same website at the same time as another and each person have his or her own individual experience.
On a website, this has come to be expected. In an interactive ad it is what makes the space unique.
Likewise, everyone who unwraps a pack of Bazooka Joe expects a personalized experience. How you ask? Joe tells you your fortune. Yours and yours alone. (And if you are anything like me, then you're boasting about your fortune to someone else the moment you unwrap the gum.)
But how much better would it be if each piece of Bazooka gum could give you a new fortune over and over again?
Enter the O'Gradiator. Developed for the Nickelodeon Channel, the O'Gradiator rich media ad unit was designed to create buzz for the new cartoon show: "The O'Grady's."
The O'Grady's cartoon show is about a weird group of teenagers and their rather bizarre experiences in high school. It's all about the smart-ass comeback and the clever putdown. The goal was to deliver this experience in an ad. By typing in a question the user cues a random video clip that answers that question. Ask your own question get your own answer.
Personalization
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