10 Best Interactive Marketing Practices

Mike Yapp
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Creative Posted on January 09, 2006

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Best Practice #7: Usability

Whatever you create online should be intuitive and user-friendly. It is particularly difficult for a designer to see flaws in the usability of their creation, but that's when a good UI expert can be of supreme value.

As you placidly sit there masticating your bubble gum, please reflect on how easy it is.

Bazooka Joe knows that the most immersive experience should also be the easiest.

Take for example the "Land of the Dead" super banner. Everything about it smacks of usability.

Note the position of a super banner, at the top of the web page right below the address box. There is no need to flash "Roll over to see the video." It's already playing. And, as the user drags their mouse right over the banner after they have entered the URL, the video expands to reveal the full screen experience.

Expandable Banner

Site

To view the interactive ad just click on it.

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brandon johnson August 7, 2010 at 9:42 AM

Amazing how some years later and this is still very relevant information strategically.

Keep up the great work!

John Leavy March 4, 2010 at 5:21 PM

Chopping an article up into tiny pieces so you can shove ads down people's thoats...do you think readers are this stupid...I only registered so I could leave this comment...I'm sure it won't be published...so long forever.

Bless Bey September 18, 2008 at 12:20 PM

I am publishing my first magazine and am deeply interested in offering interactive ads and marketing to advertisers.

David Pershey August 13, 2008 at 1:06 PM

Great point. Looking forward to getting to know your site better.

Bonnie Singer March 4, 2008 at 7:46 AM

I have been a TV producer in the advertising industry for many years and am transitioning into interactive. I find your analysis very informative. Thank you.

marylou watson February 13, 2008 at 10:14 AM

Interested in keeping abreat of current marketing issues and practices.

Kilda vIMES October 8, 2007 at 5:22 AM

Speaking of unique user experiences, i recently saw an ad for Coca-Cola. It was projected on the floor and was interacting with its audience, me.the bottles moved with me, followed me around, and i was making things happen in the ad.i was so drawn to this cool feature it hit me only later that I'm playing around in a commercial. apparently this is the latest thing in advertising- interactive interface. i checked and the company who makes these installations is called EyeClick. do you think that this the way advertisers will go next? because i can see myself getting hooked with this sort of technology.