10 Best Interactive Marketing Practices

Mike Yapp
Contact
follow this author

Creative Posted on January 09, 2006

Print
Share
Comment

Previous
10 of 12
Next

Best Practice #9: Reshaping the Brand

The most interesting trend in personalization and brand affinity is the ability for users to take part in brand advertising. Anyone with Flash, a digital video camera and video-editing software can create their own commercial in a matter of minutes.

Sometimes it's fun, like blowing a bubble from a square piece of gum.

But it can also have a darker side. It's still debatable whether Volkswagen planned the Polo Suicide Bomber commercial or not. We could be witnessing the power of a disgruntled creative director. But nevertheless, millions have viewed this commercial online, whether Volkswagen intended it or not.

Always try to take in account user manipulation of your brand.

Video

To watch the video just click on it.

Member Sign In

Not a People Connection member? Register here.

Your Email Address

Password

Keep me signed in for a month Forgot password?

brandon johnson August 7, 2010 at 9:42 AM

Amazing how some years later and this is still very relevant information strategically.

Keep up the great work!

John Leavy March 4, 2010 at 5:21 PM

Chopping an article up into tiny pieces so you can shove ads down people's thoats...do you think readers are this stupid...I only registered so I could leave this comment...I'm sure it won't be published...so long forever.

Bless Bey September 18, 2008 at 12:20 PM

I am publishing my first magazine and am deeply interested in offering interactive ads and marketing to advertisers.

David Pershey August 13, 2008 at 1:06 PM

Great point. Looking forward to getting to know your site better.

Bonnie Singer March 4, 2008 at 7:46 AM

I have been a TV producer in the advertising industry for many years and am transitioning into interactive. I find your analysis very informative. Thank you.

marylou watson February 13, 2008 at 10:14 AM

Interested in keeping abreat of current marketing issues and practices.

Kilda vIMES October 8, 2007 at 5:22 AM

Speaking of unique user experiences, i recently saw an ad for Coca-Cola. It was projected on the floor and was interacting with its audience, me.the bottles moved with me, followed me around, and i was making things happen in the ad.i was so drawn to this cool feature it hit me only later that I'm playing around in a commercial. apparently this is the latest thing in advertising- interactive interface. i checked and the company who makes these installations is called EyeClick. do you think that this the way advertisers will go next? because i can see myself getting hooked with this sort of technology.