What makes consumers convert into buyers? And what types of landing page treatments hit conversion goals?
You can't afford to guess anymore. The answer depends on who specifically is visiting the site and where they arrived from. Testing allows you to make the right choice every time. Crafting the best interactive ad is only the first step on the long road to brand dominance.
Today's session will include the following:
- A demonstration of how agencies are successfully using testing technologies to deliver the most robust campaign possible.
- A detailed walk-through of three-part re-branding exercises on campaign landing pages for Wal-Mart, Monster.com, Timberland and Intuit.
- A showcase of the graphics, layout and language that increase the likelihood of consumers signing up or buying.
Additionally, the session will become interactive with several rounds of competition based on which of two homepage treatments performed better. Each attendee will use Offermatica's wireless voting system to cast a vote for the winning recipe of text, graphics and promotions at each juncture. The attendee who votes correctly in the most amount of rounds will be rewarded with a special prize.
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Presenters:
Chris Arens, media director, Carat Fusion
Mark Stephens, general manager, Avenue A-Razorfish
Jamie Roche, president, Offermatica
Format:
54:44, 37.5 MB, MP3
