TARGETING: IN FOCUS
Published: January 16, 2006
Behavioral Targeting & Social Networking
It's a marriage made in heaven, at least to some observers. Behavioral Targeting (BT) seeks out online audiences for advertising based on where people go and what they do, as indicators of what their interests are most likely to be. Social Networking (SN) is an online phenomenon in which people gather to exchange information around interests they have in common. On one hand you have advertisers looking for people's interests; on the other you have people actively demonstrating their interests.
In our discussion, we explored these topics:
How Well do Behavioral Targeting and Social Networking Fit Together?
Placing Ads on a Social Network
Understanding the Use of Social Networks
Conclusions: The Big Picture
Author Notes:
Robert Moskowitz is a consultant and author who speaks and writes frequently in the United States and abroad on such topics as white collar productivity, knowledge management, practical use of the internet, telecommuting, caring for aging parents, and business applications of information technologies. He has authored several books, including "How To Organize Your Work and Your Life," and "Parenting Your Aging Parents," and teaches several online courses.
How could there not be some synergy?
To explore the intersection of information purveyors in search of audiences and audiences in search of information, iMedia Connection asked several industry experts and professionals for their opinions:
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Geoffrey Alexander Director of Product Strategy, Accipiter |
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Noah Elkin Industry Relations Director for iCrossing |
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Jan Gullett CEO of Tribe.net |
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Jorie Hutchings iCrossing's Market Research, Client Strategies Director |
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Peter Kim Senior Analyst at Forrester Research |
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Darian Patchin VP of Advertising with Tribe.net |
In our discussion, we explored these topics:
How Well do Behavioral Targeting and Social Networking Fit Together?
Placing Ads on a Social Network
Understanding the Use of Social Networks
Conclusions: The Big Picture
Author Notes:
Robert Moskowitz is a consultant and author who speaks and writes frequently in the United States and abroad on such topics as white collar productivity, knowledge management, practical use of the internet, telecommuting, caring for aging parents, and business applications of information technologies. He has authored several books, including "How To Organize Your Work and Your Life," and "Parenting Your Aging Parents," and teaches several online courses.