Tracking how consumers behave when they're on their favorite sites -- is this a perfect storm for advertising?
It's a marriage made in heaven, at least to some observers. Behavioral Targeting (BT) seeks out online audiences for advertising based on where people go and what they do, as indicators of what their interests are most likely to be. Social Networking (SN) is an online phenomenon in which people gather to exchange information around interests they have in common. On one hand you have advertisers looking for people's interests; on the other you have people actively demonstrating their interests.
How could there not be some synergy?
To explore the intersection of information purveyors in search of audiences and audiences in search of information, iMedia Connection asked several industry experts and professionals for their opinions:
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Geoffrey Alexander
Director of Product Strategy, Accipiter
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Noah Elkin
Industry Relations Director for iCrossing |
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Jan Gullett
CEO of Tribe.net |
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Jorie Hutchings
iCrossing's Market Research, Client Strategies Director |
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Peter Kim
Senior Analyst at Forrester Research |
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Darian Patchin
VP of Advertising with Tribe.net |
Author Notes:Robert Moskowitz is a consultant and author who speaks and writes frequently in the United States and abroad on such topics as white collar productivity, knowledge management, practical use of the internet, telecommuting, caring for aging parents, and business applications of information technologies. He has authored several books, including "How To Organize Your Work and Your Life," and "Parenting Your Aging Parents," and teaches several online courses. Next page »