Universal McCann's VP speaks with Masha Geller about 2005 and what's ahead in 2006. He predicts that 2006 will be the year of online video, and he explains how Universal McCann integrates the online element -- whether video or otherwise -- into its marketing mix.
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Host:
Masha Geller, editor at large, iMedia Communications
Interviewee:
Brian Monahan, VP, group communications director, Universal McCann
Format:
16:06, 11 MB, MP3
Show Notes:
1:07 2006 is the year of video
2:20 The obstacles to online video
3:43 News, music and user generated use of video
4:27 Running ads on blogs
5:20 Cross-media campaigns (TV and online, et cetera)
6:31 Brian's favorite project in 2005 -- LIVE 8
8:33 The breakdown of McCann's interactive spending
10:25 M&A activity, it's impact on McCann
11:44 Behavioral targeting
13:17 New and traditional media
