Jeff Cole, director of the Annenberg School's Center for the Digital Future, describes five emerging trends to leverage.

The Center for the Digital Future, led by Jeff Cole, studies the impact of online technology on people's lives, and society in general. Its Digital Future Report examines the behavior and views of a national sample of 2,000 internet users and non-users, as well as comparisons between new users -- those with less than one year of experience -- and very experienced users, defined as those with seven or more years of experience.

In July 2004, Cole joined the USC Annenberg School for Communication as director of the newly formed Center for the Digital Future and as a research professor. Prior to joining USC, Cole served as director of the UCLA Center for Communication Policy, based in the Anderson Graduate School of Management. At UCLA and now at USC Annenberg, Cole founded and directs the World Internet Project, a long-term longitudinal look at the effects of computer and internet technology on all aspects of society, which is conducted in over 20 countries. At the announcement of the project in June 1999, Vice President Al Gore praised Cole as a “true visionary providing the public with information on how to understand the impact of media.”

In today's presentation, Cole describes five new emerging trends that your organization will want to leverage.

Get the podcast:
[RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3).
[MP3] Download the show (MP3).

Presenter:
Jeff Cole, director, USC Annenberg School's Center for the Digital Future

Introduction by Brad Berens, executive editor, iMedia Connection.

Format:
35.43, 24.5 MB, MP3