With the recent end of another challenging yet growth-filled year for most email marketers, 'tis the season to take a deep and close look at your successes and failures within the email marketing universe.
Like most key areas in your business, it is productive to be honest with yourself and review what is working and what needs to be improved. With email marketing always changing, why not use the beginning of the year to evaluate your overall strategic and tactical email marketing operations?
An audit of your email marketing operations is a relevant and timely process for most marketers, and we have dug deep to get insight from some of the leading email marketing experts in the country. Our email marketing experts -- some of them, like me, regular iMedia Connection contributors -- are:
Reid Carr, President of Red Door InteractiveJeff Hilimire, President of SpunlogicBill Nussey, CEO of SilverpopScott Preacher, Vice President at Avenue A / Razorfish, AtlantaTricia Robinson, Chief Marketing Officer of Accucast, Inc.Isaac Scarborough, Manager of Market Intelligence for Chapell & Associates
Our purpose in this iMedia In Focus is to gather helpful tips and thoughts on how to make 2006 the best year yet for your email marketing programs.
Here are the topics we'll be covering:
Let's dive in.
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2 How fraud is disrupting the ad industry
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