Hitwise reports on traffic to automotive websites and searches for gas-efficient hybrids.
Since gas prices are on the rise again, it's no surprise that newer, more efficient hybrid vehicles such as the Toyota Yaris, Nissan Versa and Honda Fit are giving traditional SUVs and other gas guzzlers a run for their money. Hitwise looks closely at the Automotive Category for the week ending Jan.14, 2006.
Trend of searches on specific car terms
About Hitwise:
Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million internet users interact with over 500,000 websites across 160 industry categories.
By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation.
Hitwise collects internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City, and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.
More information about Hitwise is available at www.hitwise.com.