It is not clear whether Jeff Apps created this spot entirely independently, or on behalf of Google. But in either case, the spot appears like consumer generated marketing, and has had significant exposure as such.
While strange, this consumer-generated clip for Google Maps is ever so cleverly relevant. And it rivals the production level of other guerilla video ads (like the outrageous series of non-sanctioned VW ads that spread across the web in recent years.)
As video equipment gets cheaper and digital production software becomes easier to use, I think this trend will spread. But what will the brands think?
There are a lot of brands scrambling to control their public image as the means of media production descend into the waiting hands of common folk. Perhaps such brands should read today's Media Maze for advice on handling this transition. For the rest of us, keep an eye on your email inbox for the next video forward and enjoy the show!-- Mario Sgambelluri, managing editor, iMedia Communications
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