What are your monthly impressions?
Advertising.com serves over 35 billion impressions each month.

How many unique visitors are there within your network in a given month?
Unique visitors for December 2005 were 134,139,000 or 78.8 percent of the internet universe.

How many sites are in your network?
Advertising.com's website network comprises approximately 3,000 websites.

What kind of targeting do you provide? How is this targeting achieved?
Advertising.com's diverse targeting options enable our clients to segment the network to reach their desired audience. These options include:

• Behavioral Targeting: Advertising.com's LeadBack technology anonymously identifies consumer behaviors for the purpose of delivering targeted advertising. Observed behaviors include:
  • User activity on the advertiser's website: such as consumers who researched products on the advertiser's site but did not make a purchase
  • User activity across Advertising.com's behavioral segments: consumers who visited automotive sites, for example
  • Search activity, such as consumers who searched "DVD players"
  
  
• Demographic Targeting: Advertising.com leverages comScore Media Metrix data to target certain user demographics within our network. Demographic data can include: gender, age, marital status, presence of children, education level, household income and more. In addition, psychographic data can be used for targeting purposes. This data can include the type of products or services the consumer searched for or purchased in the last six months.
  
  
• Geographic Targeting: Advertising.com's geo-targeting technology allows advertisers to target users by country, state, DMA, region, city, area code and ZIP code. When a request to serve an ad comes to Advertising.com, the system uses the user's IP address to look up the location. Based on the user's location, Advertising.com can send an advertisement targeted to the user's location or block advertisements that may not be served to that geographic area.

Do you accept all forms of rich media? How about video?
Yes, Advertising.com accepts all forms of rich media including polite banners, floating ads, auto-expanding banners, sound-enabled creative, user-initiated expanding banners and video -- including streaming (pre-roll and post-roll) and in-banner.

In December of 2005, Advertising.com launched a first-of-its-kind network that provides advertisers with a centralized resource for delivering rich-media campaigns. The automated network comprises rich-media inventory from more than 55 leading online publishers and reaches over 78 million monthly unique visitors with 2.4 billion monthly available impressions.

What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site?

Advertising.com's industry-leading reach, innovative marketing solutions and advanced technologies enable us to cater to all desired audiences.

Advertising.com reaches 81 percent of online males and 81 percent of online females (comScore, December 2005).

Advertising.com reaches 82 percent of persons age 18+ and 84 percent of persons age 25 to 54 (comScore, December 2005).

Advertising.com reaches 80 percent of persons with a household income less than $60K, and 84 percent of persons with a household income over $60K (comScore, December 2005).

Advertising.com's international reach is as follows: (comScore, November 2005)

• United Kingdom: 75.4 percent -- 22,036,000 Unique Visitors
• Canada: 71.6 percent -- 14,113,000 Unique Visitors
• France: 65.8 percent -- 13,966,000 Unique Visitors
• Germany: 62.7 percent -- 22,915,000 Unique Visitors
• Norway: 84.1 percent -- 3,020,000 Unique Visitors
• Sweden: 87.1 percent -- 4,079,000 Unique Visitors
• Denmark: 83.1 percent -- 3,447,000 Unique Visitors

Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
Advertising.com reaches more unique visitors than any other network -- and we have maintained this #1 position for the past 20 consecutive months.

What is your website?
http://www.advertising.com/

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