What are your monthly impressions?
6 billion.

How many unique visitors are there within your network in a given month?
100 million.

How many sites are in your network?
1000 plus.

What kind of targeting do you provide? How is this targeting achieved?
We provide behavioral targeting (segmented and re-marketing -- including sequential messaging delivery) and contextual targeting. AdRevolver, our ad server, provides the ability to target by geography (location of user down to zip code level), IP cluster, day and day part, desired conversion behavior (download, sale, sign-up, lead, registration) media type (websites, email) and location of ad (website content, target audience, page, position on page).

Do you accept all forms of rich media? How about video?
Yes. We offer a video streaming network through our BrandPlex product.

What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site?
As one of the largest ad networks, BlueLithium offers extensive reach -- especially against certain categories and in certain markets. For example, BlueLithium's 28 million uniques in the travel category (source: ComScore) is more than the next three largest networks combined and more than any travel publisher. In each of the top 15 DMAs, our reach is equivalent to that of a major portal.

Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
Advertisers are beginning to see that the new generation of ad networks such as BlueLithium can deliver superior performance as well as being cost-effective, scalable and easy to buy. New targeting and optimization technologies such as our AdPath behavioral suite mean that networks can often deliver better results running ads on a site than if the advertiser was to work directly with the publisher or a rep firm.

What is your website?
http://www.bluelithium.com/

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