What are your monthly impressions?
We don't disclose this.
How many unique visitors are there within your network in a given month?We reach over 80 percent of the US internet population.
How many sites are in your network?
60,000 plus.
What kind of targeting do you provide? How is this targeting achieved?
BehaviorLink offers precision targeting of large consumer segments at the vertical level, as well as the specific category level. In addition to category targeting, BehaviorLink allows advertisers to segment and target consumers based on brand loyalty, purchase intent, purchase frequency, stage within purchase cycle, and other behavioral profiles.
Do you accept all forms of rich media?
We accept standard IAB units.
How about video?
Do not accept video.
What is a distinguishing feature of your network?
BehaviorLink sees the most consumer commercial activity across the web of any third party ad network. Other third party ad networks have access to less than 10 percent of total commercial activities. The activity BehaviorLink sees is more insightful than what the other ad networks provide because they see most of their behavior on portals or news sites. BehaviorLink is similar to other third party ad networks, but offers superior targeting and segmentation.
Do you cater to a particular kind of audience or site?
No.
Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
No.
What is your website?
http://www.behaviorlink.com/
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