What are your monthly impressions?
Sold: over 3.5 billion. Represented: over 9 billion.
How many unique visitors are there within your network in a given month?
Internal numbers: 93 million uniques; comScore Media Metrix: over 62 million.
How many sites are in your network?
450 plus.
What kind of targeting do you provide? How is this targeting achieved?
Every type: geolocality, frequency, site, day-part, browser, secondary domain, et cetera through Falk. Behavioral through TACODA.
Do you accept all forms of rich media? How about video?
Yes, we have upfront commitments with most if not all of the major rich media vendors, from PointRoll and Klipmart to Eyeblaster and Eyewonder. We serve any and all rich media units on our represented sites. We represent and sell into over 80 million video streams month on sites like Universal Music Group's DefJam.com, Interscope.com, CraveOnline.com and more.
What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site?
We exclusively sell the sites that we pitch to advertisers. We focus on selling individual sites with integrated promotional and media opportunities. We have a strong dominance among entertainment and lifestyle sites, but represent sites in over 22 content verticals. Unlike most ad networks, we work with most of the Fortune 100 advertisers and brand marketers to develop highly targeted, immersive media campaigns with a focus on driving brand metrics and not purely lead or acquisition.
Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
We have been increasingly called upon by our clients to develop campaigns that have a central "hook" that can then be distributed and leveraged across multiple sites that hit their target demographic or psychographic. This delivers reach, along with uniformity of messaging, in a sexy, out-of-the-box manner that specifically fits the clients brand objectives.
What is your website?
http://www.gorillanation.com/
Next: SpecificMEDIA, Inc.
