What are your monthly impressions?
5 Billion.

How many unique visitors are there within your network in a given month?
128 million.

How many sites are in your network?
3,000.

What kind of targeting do you provide? How is this targeting achieved?
Tacoda provides behavioral targeting to advertisers based on audience profiles generated from data collected from observed behavior throughout the Tacoda Audience Network. Tacoda combines behavioral targeting with other key targeting criteria, such as daypart and geolocation, to deliver advertiser messages to people, not pages.

Do you accept all forms of rich media? How about video?
Tacoda is capable of accepting expandable and in-page video rich media.

What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site?
TACODA Audience Networks' breadth of audience profiles represents virtually every consumer and professional interest. TACODA's proven behavioral targeting technology enables brand marketers to deliver targeted messages that hit consumers' hot buttons wherever they go on the web. Only TACODA combines reach plus targeting in a unique blend that can complement any campaign and marketing objective.

Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
This is the first time that brand advertisers can use behavioral targeting on a scale that makes the Tacoda Audience Network a viable alternative or supplement to an online buy on the major portals or to cable or network television. We have new research that proves that behavioral outperforms contextual placement by every measure of engagement and that relevance is more important than context.

What is your website?
http://www.tacoda.com/

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