What are your monthly impressions?
50,000,000 mobile phone impressions (growing exponentially).
How many unique visitors are there within your network in a given month?
4,000,000 unique mobile phone users.
How many sites are in your network?
25 sites.
What kind of targeting do you provide? How is this targeting achieved?
Mobile Phone handset, Wireless Carrier, Browser technology, Geography, and site reported Demographics.
Do you accept all forms of rich media?
Third Screen Media accepts all current MMA (Mobile Marketing Association) approved formats.
What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site?
The Third Screen Media network is comprised entirely of mobile media properties accessed through a user's cell phone or other handheld wireless device. The TSM|Network represents the single largest source of mobile media available, including such large mobile media properties as: USA Today, CBS Sportsline, Go2, and Hollywood.com.
Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
Mobile is currently the fastest growing segment of the digital media landscape. m:Metrics reports that 10 percent of all mobile phone users in the United States accessed Internet content via their phone's web browser in October 2005; this number was up from nine percent in September 2005. Likewise, the number of available mobile phone impressions on the TSM|Network is growing exponentially each month as users quickly adopt this new media channel. The current launch of mobile 3G networks will further increase the dramatic growth of the mobile media landscape.
What is your website?
http://www.thirdscreenmedia.com/
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Jim Meskauskas has spent the last ten years working in media at advertising agencies, handling both online and traditional media accounts that ranged from Nestlé Beverage to Amazon.com to Schering-Plough. Most recently he was partner and Chief Strategic Officer with Underscore Marketing. He is also a principal and Vice President of Media with Pericles Consulting, an online political marketing agency, whose clients have included the Bush-Cheney 04 re-election campaign and the National Republican Senatorial Committee. Jim is iMedia Connection's Media Strategies Editor.