What are your monthly impressions?
9 Billion on the U.S. network, plus an additional 3 billion in Europe and Asia.
How many unique visitors are there within your network in a given month?
117 million.
How many sites are in your network?
860 plus.
What kind of targeting do you provide? How is this targeting achieved?
We use Open AdSystem, a combination of our ad server, behavioral targeting and analytics products.
Do you accept all forms of rich media?
All standard IAB sizes, all rich media vendors.
How about video?
Yes.
What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site?
100 percent of our Web Alliance is revenue sharing partnerships with our affiliates. We sell zero CPA deals.
24/7 OnTarget delivers behaviorally targeted ads to over 90 million users per month.
We do not buy media to increase our reach.
We are the only network who can fulfill a web campaign globally.
Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
We will continue to offer innovating products to advertisers by combining our broad experience in all media with a powerful, proprietary technology platform.
What is your website?
http://www.247realmedia.com/
Jim Meskauskas has spent the last ten years working in media at advertising agencies, handling both online and traditional media accounts that ranged from Nestlé Beverage to Amazon.com to Schering-Plough. Most recently he was partner and Chief Strategic Officer with Underscore Marketing. He is also a principal and Vice President of Media with Pericles Consulting, an online political marketing agency, whose clients have included the Bush-Cheney 04 re-election campaign and the National Republican Senatorial Committee. Jim is iMedia Connection's Media Strategies Editor.