What are your monthly impressions?
25 billion (available impressions).
How many unique visitors are there within your network in a given month?
112 million (comScore Media Metrix unduplicated reach report, Dec. 2005).
How many sites are in your network?
13,500 (conservative estimate based on current state of network integration).
What kind of targeting do you provide? How is this targeting achieved?
Behavioral: remarketing to users who visit a client's site.
Demographic: based on comScore audience composition data.
Content targeting: based on categories of sites within 18 channels.
ROI Optimization: Targeting to sites meeting specific customer results.
Geographic
Time of day
Miscellaneous: browser, bandwidth, ISP.
Do you accept all forms of rich media? How about video?
Yes, all major rich media vendors and video formats.
What is a distinguishing feature of your network? Do you cater to a particular kind of audience or site?
Network optimization simultaneously delivers optimal results for both publishers (eCPM) and advertisers (ROI).
Product breadth includes both display and lead generation capabilities that provide scalable results for both brand and direct marketers.
Being part of ValueClick, Inc. provides access to additional opportunities for advertisers and publishers, including affiliate marketing, email, search, and comparison shopping and technology solutions.
Is there anything else you'd like to say about the network or about the online advertising industry in general (prognosis, needs for change, et cetera)?
A few trends we see in the ad network space this year include:
- More transparency/site disclosure
- Further separation between first and second tier networks
- Brand marketers more actively embracing the network model
- Further advancements in behavioral targeting and optimization.
What is your website?
http://fastclick.valueclickmedia.com/
Jim Meskauskas has spent the last ten years working in media at advertising agencies, handling both online and traditional media accounts that ranged from Nestlé Beverage to Amazon.com to Schering-Plough. Most recently he was partner and Chief Strategic Officer with Underscore Marketing. He is also a principal and Vice President of Media with Pericles Consulting, an online political marketing agency, whose clients have included the Bush-Cheney 04 re-election campaign and the National Republican Senatorial Committee. Jim is iMedia Connection's Media Strategies Editor.
