Every so often there's an advertising campaign that makes you take notice, gets media attention, and sometimes even becomes part of our cultural lexicon. Think "Where's the Beef?," Apple's notorious Super Bowl ad, and, of course, that dancing, singing Subservient Chicken.

Naturally, not all campaigns receive the same notoriety, despite success for deploying out-of-the-box creative, brilliant media placement and, most importantly, achieving their intended goals.

We asked top media planners and creative people to tell us what their favorite campaign of 2005 was, and to explain why.

Here are the panelists and their choices.

	Meridee Alter, RPA Campaign: Audi's Art of the Heist
	Derek M. Leedy, Mediasmith, Inc. Campaign: Nike's Meet The Lebron's
	Jim Meskauskas, Meskauskas, Inc. Campaign: Burger King's Sith Sense
	Doug Schumacher, Basement, Inc. Campaign: California Milk Processing Board's Got Milk? "Pouring"
	Dave Smith, Mediasmith, Inc. Campaign: XBox 2's Halo 2 launch
	Erika Kathryn Nardini, Digitas Campaign: Saturn's Who's Next? sponsorship on Yahoo! Music

Author Notes:
Dawn Anfuso is senior editor of iMedia Connection.