Broadband Enterprises' CEO speaks with Masha Geller about his predictions for video in 2006.
As the founder of the first full-service broadband company, and a veteran of the entertainment industry, Matt Wasserlauf has considerable experience in interactive and video. He explains that the interactive market is now ripe for video, and predicts how video will gain favor among small and local advertisers in the months and years ahead.
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Host:
Masha Geller, editor at large, iMedia Communications
Interviewee:
Matt Wasserlauf, CEO and president, Broadband Enterprises
Format:
17:20, 11.9 MB, MP3
Show Notes:
1:12 Why 2006 will be the year of video
4:07 National vs. local advertisers' video adoption
4:55 Emerging media platforms and video
5:53 IAB video ad guidelines
6:41 Optimal length of video ads
8:55 Bigger agencies' adoption of video
10:30 Video's interaction with other interactive players
12:10 User generated content
13:47 The role of ad networks in video's expansion