Hitwise reports on traffic to entertainment awards websites and searches for movie celebrities.

In lieu of the awards season, Hitwise takes a closer look at the popularity of awards sites and personalities on the internet for four weeks ending Jan. 21, 2006. Hitwise data includes the personalities most searched for on the internet (by volume of searches) and the Top 10 Upstream sites visited prior to the official Golden Globes website for the week ending Jan. 21, 2006. The power of Search is undeniable; for that week, search sites contributed 48 percent of traffic to the Golden Globes website.

Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites. Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore. More information about Hitwise is available at www.hitwise.com.