Originally a traditional advertising player, Adam Gerber switched his focus and enthusiasm to the interactive side in recent years. While his career includes positions at DMB&B, J. Walter Thompson, AOL and Mediaedge:cia, he's well known in the interactive marketing community for his work at MediaVest where he was worldwide senior vice president.

During his tenure at MediaVest, Gerber worked on new media platforms for global brands including Procter & Gamble. While details of his work with the CPG giant are confidential, it's believed he had a strong role in encouraging P&G to substantially broaden its online advertising initiatives.

In August of last year, Gerber left MediaVest, but quickly resurfaced in November as VP of ad products and strategy for an internet TV start-up called Brightcove. Since then, Brightcove has made news announcing partnerships with Publicis Groupe Media Ventures, AOL and Reuters. The company also earned support in the form of venture capital from Barry Diller's IAC. Diller also sits on Brightcove's board of directors.

To learn more about Brightcove, and the direction of online video in the coming years, iMedia's Managing Editor, Mario Sgambelluri, spoke with Gerber. Here's a list of the topics discussed:

• What is Brightcove?
• Advertising & internet TV
• The internet TV revolution
• Lessons learned and future challenges

Adam Gerber is responsible for developing and implementing advertising products, strategies, and initiatives at Brightcove by working collaboratively with publishers, affiliates, and marketers to identify next-generation consumer touch-point opportunities. He also represents Brightcove in industry consortiums and standards committees. Adam is widely recognized as a leader in interactive media and new media advertising with over 15 years of agency media planning and buying experience -- almost half focused on emerging platforms.