Next Century Media's CEO reports on research that shows behavioral targeting to be more effective than contextual targeting.
Bill Harvey, one of the world's pre-eminent media researchers, will tackle one of the industry's most significant emerging issues: how do you deliver an "engaged" audience? Is the answer behavioral targeting? Can "out-of-context" advertising actually outperform contextual advertising when it is targeted to the right person at the right time? Harvey will present research, never before released, that relates directly to this issue.
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Speaker:
Bill Harvey, cofounder and CEO, Next Century Media
Format:
23:43, 16.2 MB, MP3