Next Century Media's CEO reports on research that shows behavioral targeting to be more effective than contextual targeting.

Bill Harvey, one of the world's pre-eminent media researchers, will tackle one of the industry's most significant emerging issues: how do you deliver an "engaged" audience? Is the answer behavioral targeting? Can "out-of-context" advertising actually outperform contextual advertising when it is targeted to the right person at the right time? Harvey will present research, never before released, that relates directly to this issue.