Andy Sernovitz CEO Word of Mouth Marketing Association (WOMMA)

Four great ways to get people talking about your company for $2.5 million:

• Pass out two million $1 bills. Attach your logo to each bill with a removable sticker. Use $500,000 to hire staff to hand them out all over the country.
• Give 1000 of your most junior employees a year of tuition at a local community college.
• Invest it in amazing product design.
• Train your customer service reps to be helpful, polite, and sincere.

George Simpson President George Simpson Communications

I would ask Enlighten to spend $1.2 million on the Burst! network, knowing they can use Tacoda's behavioral targeting to find people who have an interest in movies. I would then serve each a Klipmart video offering to donate one dollar to Katrina relief for every cell phone photo of two people standing next to a poster for any New Line theatrical release. I would post the photos on a special page offering to act as an intermediary to put any photo submitter in touch with any other photo submitter they might think is interesting. I would also open forums for users (restricted to the first 1.2 million photo submitters) to post comments on how they liked the films promoted on the posters.

Doug Weaver President Upstream Group

$2.5 million? I'd sink the whole amount into the initiatives in South Asia and sub-Saharan Africa to provide next generation inoculation technology. Vaccines are available for most common diseases, but it's the delivery apparatus that's the problem. Giving mothers a one-dose drug delivery kit would prevent thousands of needless deaths every year. And then -- if I were one of a major company -- I'd send out a press release that very publicly acknowledges that we're doing this instead of squandering the money on the wretched excess of the Super Bowl commercial. I'd get press in every major media outlet in the country and say more about my brand than I ever could in 30 seconds.