Hitwise reports on traffic to Super Bowl websites and searches for information relating to the game.

The 2006 Super Bowl is scheduled for Sunday, Feb. 5 between the Pittsburgh Steelers and the Seattle Seahawks. As the game draws near, internet users are going online to find out specific information relating the game or the teams. Hitwise Search Intelligence data for the four weeks ending Jan. 28, 2006 shows that the search term "pittsburgh steelers" is more popular than "seattle seahawks."

Hitwise is the world's leading online competitive intelligence service. Each day, Hitwise monitors how more than 25 million Internet users interact with over 500,000 websites across 160 industry categories. By monitoring more people, more websites, more often, Hitwise provides marketers with timely and actionable marketing insights on how their online presence compares to competitive websites.  Companies use this information to maximize the return on their online investment, in efforts such as search marketing, affiliate programs, online advertising, visitor segmentation, content development and lead generation. Hitwise collects Internet usage information via a combination of ISP data partnerships and opt-in mega panels, and complies with local and international privacy legislation as audited by PricewaterhouseCoopers. Founded in 1997, Hitwise is a privately held company, headquartered in New York City and operates in the US, UK, Australia, New Zealand, Hong Kong and Singapore.  More information about Hitwise is available at www.hitwise.com.