Published: February 07, 2006
1st Stop for Car Buyers: 3rd Party Sites
Third party auto sites dominate the list of top online automotive destinations for the week ending January 22.
Weekly NetView and AdRelevance data from Nielsen//NetRatings.
Top 10 Online Automotive Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| eBay Motors |
5,328 |
4.07 |
0:25:03 |
| AOL Auto |
1,576 |
1.2 |
0:05:56 |
| Kelley Blue Book |
1,414 |
1.08 |
0:09:44 |
| MSN Autos |
1,333 |
1.02 |
0:05:19 |
| Ford |
1,249 |
0.95 |
0:06:29 |
| AutoTrader.com |
1,088 |
0.83 |
0:16:05 |
| Edmunds.com |
972 |
0.74 |
0:06:26 |
| Toyota |
810 |
0.62 |
0:06:08 |
| CarsDirect |
734 |
0.56 |
0:05:37 |
| AAA |
734 |
0.56 |
0:09:51 |
|
| Source: Nielsen//NetRatings |
| Top 10 Special Occasions Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| U.S. Postal Service (USPS) |
5,471 |
4.18 |
0:06:34 |
| Ups.com |
4,994 |
3.81 |
0:09:38 |
| FedEx |
3,374 |
2.58 |
0:16:30 |
| Evite.com |
1,666 |
1.27 |
0:06:36 |
| AmericanGreetings.com Network |
1,388 |
1.06 |
0:08:16 |
| Hallmark.com |
1,237 |
0.94 |
0:09:28 |
| Yahoo! Greetings |
1,128 |
0.86 |
0:03:22 |
| Stamps.com |
819 |
0.63 |
0:11:04 |
| Birthdayalarm.com |
608 |
0.46 |
0:03:32 |
| AOL Greetings |
539 |
0.41 |
0:03:36 |
|
| Source: Nielsen//NetRatings |
Week Ending January 22, 2006
US, Home and Work
Note: NetView traffic figures incorporate AOL Proprietary Channels and Internet Applications Tracking with regular web traffic data. This data CANNOT be trended against data prior to week ending Nov. 10, 2002. |
| Top 10 Telecommunications Advertisers |
| Company |
Impressions
(000) |
| Vonage Holdings Corp |
3,753,759 |
| Verizon Communications, Inc. |
704,564 |
| BellSouth Corporation |
585,885 |
| Deutsche Telekom AG |
305,274 |
| j2 Global Communications, Inc. |
156,846 |
| InPhonic.com |
130,291 |
| SBC Communications, Inc. |
112,665 |
| AT&T Corp. |
95,741 |
| Sprint Corporation |
86,372 |
| Qwest Communications International, Inc. |
66,095 |
|
| Source: Nielsen//NetRatings |
|
Top 10 Health Advertisers |
| Company |
Impressions
(000) |
| Weight Watchers International, Inc. |
234,297 |
| Waterfront Media, Inc. |
77,505 |
| American Laser Centers |
63,278 |
| eDiets.com, Inc. |
62,488 |
| Eli Lilly and Company |
38,050 |
| Sanofi-Synthelabo |
28,614 |
| Lasik Vision Institute |
21,553 |
| Novartis AG |
15,870 |
| TAP Pharmaceutical Products Inc. |
14,643 |
| Johnson & Johnson |
14,430 |
|
|
Source: Nielsen//NetRatings AdRelevance
Week Ending January 22, 2005
US, Home and Work
Note: All online advertising data excludes house ads which are advertisements run on an advertiser's own web property.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service. |
